SFMTA – Annual Report
Challenge
The San Francisco Municipal Transportation Agency (SFMTA) plans, designs, builds, operates, and maintains one of the most diverse transportation networks in the world. In addition to the four modes of transportation (transit, walking, bicycling and driving), the Agency directly oversees five transit modes (bus, trolley bus, light rail, historic streetcar, and cable car.
The challenge was to design, develop and deliver an annual report that would effectively communicate SFMTA’s updated brand identity, define their goals and provide greater transparency to the community, it’s customers and Board of Directors.
Solutions – Why it was good
It was good because the report not only delivered the financial information in a clear way, but we also incorporated their ethos and aims. Annual reports are not the easiest of jobs and it can be difficult dealing with different departments, all with a different opinion and all with a slightly different needs.
One of the most important services we provided to the client was direct contact with the internal team. A member of our staff went down to their offices and worked directly with them to ensure the data came into the report cleanly and that revisions were handled carefully and diligently. It cut down on time, mistakes and within budget.
Annual Report
Development Team:
Anne Fritzler -Transportation Planner
Chimmy Lee– SFMTA,
Art Director
Corey Lesh– Photographer
Heather Moran– Photographer
Fernando Monroy – Art Director
Candace Sue – SFMTA,
Communication Director
Janis Yuen – SFMTA Internal and
Executive Communications
Manager